How Veahavta Club Got 56 Hebrew Ads in Two Weeks — A Case Study

A small local brand. A not-so-infinite marketing budget. A target audience that speaks conversational Hebrew. No time and no appetite to wait six months for an ad agency to produce a single brand video.

This was the exact situation for Veahavta Club — a co-op buying club — when they launched their first challenge on AdArena. Two weeks later, 56 Hebrew UGC ads were in the queue. 7 won prizes.

"AdArena saved us a lot of time and headache. Instead of searching for creators one by one, the challenge brought us more than 50 ads — most of them good, and some truly excellent. We found the right creative direction much faster." — Sarah, CEO, ABATODA

The Brief in a Nutshell

Veahavta asked for short, vertical Hebrew videos for social media. First prize ₪2,000, total prize pool ₪4,300, a two-week deadline. The format was intentionally left open — to let creators bring angles the in-house team wouldn't have thought of.

That's the whole point. A narrow brief gets 10 versions of the same ad. A broad brief with a real prize gets 56 genuine attempts to explain the product.

By the Numbers

• Total prize pool: ₪4,300
• First prize: ₪2,000
• Days active: 15
• Ads submitted: 56
• Winners: 7
• Challenge language: Hebrew

View the full challenge or the /case-studies/veahavta case study.

What Won

Three patterns repeated across the 7 winning ads. Every small local brand needs to know them.

Authentic Customer POV Beat Generic Explainers

The strongest videos weren't from creators "selling the product." They were from creators telling a story about a business they know personally — the perspective of a shopper who started using the club and saved their grocery bill. Third-person "brand explainer" videos fell flat.

Conversational Hebrew, No Marketing Jargon

Those who wrote a "formal" script — lost. Those who talked like they were chatting with a neighbor — won. Conversational Hebrew, with no English words, no superlatives, won in every category. This is consistent with what we see in our statistics database and /advertising-benchmarks.

A Concrete Number in the First Second

"I saved ₪180 on a single shopping trip." "This product costs ₪29 at the supermarket, here it's ₪19." A number in the first second stopped the scroll. Superlatives ("cheapest," "best") did nothing.

The Practical Guide

For any local brand that wants to replicate this:

1. A real prize fund. ₪4,000 gets you 56 ads. ₪400 gets you 2.
2. In conversational Hebrew, not translated. A Hebrew brief → Hebrew ads.
3. Keep the format open. State the audience and the goal. Don't dictate the script.
4. One clear call to action. At the end. Not in the middle.
5. Real pricing in the first frame beat every superlative.
6. Pay 5–10 winners, not one. You need a library, not a single hero.
7. Publish the winners. The gallery becomes a marketing asset in itself.

Why AdArena

The old way: Find one creator, pay them upfront, get one video in a month. The new way: Launch a challenge on AdArena, get 20–170 videos in two weeks, and pay only the winners. A local business pays less and gets more. Creators pay 0 commission on the prize — they keep all the money.

Launch a challenge or, if you're a creator, apply here.

Q&A

How many videos can I expect from a ₪4,000 prize fund? 40–70. Veahavta got 56. A broader brief will bring in more.

Should I give creators a ready-made script? No. State the audience, the product, and the goal. The format is up to them.

What if an ad isn't exactly on-brand? Give real-time feedback via the comments. Most creators respond within hours.

Do we own the rights to the videos? Yes. The prize payment includes a license for use in paid campaigns.

How long does it take to publish the winners? They're available within hours of the challenge closing. You can start running them in your ad account within two days.

Continue Reading

• Kolbo.AI Case Study — same model, AI category.
• AdArena Genesis Case Study — how it all began.
• All Case Studies and the Leaderboard.
• Knowledge Center — The Creator Economy.