Built by a Creator,For Creators.
"I believe the best ads don't come from boardrooms. They come from the rhythm, the chaos, and the spark of pure creativity."
Hi, I'm Tal Dahabani.
Some people know me as an entrepreneur — fourth generation at Baladi, raised inside real businesses that have to perform.
Others know me as Taloss — an electronic music producer obsessed with rhythm, energy, and iteration.
Why does this matter?
Because I've lived both sides of creation:
- • building something from nothing
- • shipping work into the world
- • and knowing it either performs — or it doesn't
That's exactly why I built AdArena.
The agency model is broken.
Brands need volume, speed, and constant testing.
Agencies are built for decks, timelines, and approvals.
At the same time, there's a massive wave of creators —
talented, fast, AI-native —
waiting for real opportunities.
AdArena isn't a marketplace. It's a Competition Platform.
It's a testing engine.
A place where brands stop betting on one idea
and start learning from many.
A place where creators don't pitch —
they compete, experiment, and win.
To Creators:
I see you.
I am you.
This is a place to test ideas, sharpen instincts,
and get paid for work that actually performs.
To Brands:
We're not here to sell you "ads".
We're here to help you discover
what actually works — faster than your competitors.
This isn't about hype.
It's about creative momentum.
Let's build louder things.
About the company
AdArena (adarena.app) is operated by Playbox.io LTD, an Israeli company founded by Tal Dahabani. AdArena is not affiliated with any other company using a similar name.