Is the quality actually good enough for paid social?

Yes. Every winning ad is judged against your brief and brand kit before payout. See real work in the Winning Gallery below.

What about IP and commercial rights?

Full commercial rights and IP ownership transfer to you on every winning ad — permanently, in perpetuity, including editing rights. Run them on Meta, TikTok, YouTube, or anywhere else. No extra agreements with creators needed; AdArena handles all rights on your behalf.

What if none of the submissions are strong?

With 100+ submissions per campaign, the top entries clear a high bar — the prize pool is the magnet, and bigger pools pull stronger creators. Our AI Ranking surfaces the best of the field, and every winner is judged against your brief before payout. You only ever own ads that earned it.

How is pricing structured?

Fixed-fee competition packages — your budget goes straight into the prize pool that pulls creators in. Bigger pool → stronger creators → better ads. Packages from $2K to $15K; any extra submission $150 flat. Full breakdown on the pricing page.

AI Creator Competition Campaigns

One brief. 100+ ads.
You keep the best.

AdArena exists to answer one question: which ad will win for your brand? AdArena is the world's first AI video ad competition platform. Launch a brief, 1,800+ creators (1,806 registered as of October 2026) compete, and only the winners get paid. Built for CMOs, growth leads, and performance marketers tired of $8K videos that flop.

Launch a Competition See Live Challenges

Full commercial IP · First ads in 48h · Only winners get paid

Anyone can make an ad now.
Not everyone can win one.

Tal Dahabani, Founder

The Story

What is AdArena

A campaign — not a video order.

Every brief becomes a live arena: 1,000+ AI creators are alerted, 100+ ads compete for your prize pool, and every entry is posted publicly — so you earn organic reach before you own a single video. Bigger pool → stronger creators → better ads. That's a flywheel no agency can run.

A brief in minutes

Drop your URL. Our AI builds a premium creator brief with your brand kit, audience, and offer — auto-scraped from your website.

1,800+ creators compete

Every campaign alerts the entire network — Guild Masters push to communities in real time. Cinematic, UGC, meme, testimonial, native, more.

You keep the best

Our AI Ranking engine + expert panel select the winners for you — or join the judging yourself. Full commercial IP, delivered ready-to-run. Love more entries? Buy any extra for $150 flat — full IP.

250K+

Organic impressions

Built into the mechanic.

Every entry is posted publicly to qualify. Your campaign earns organic reach across creators' audiences — before you spend a dollar on media. You're not ordering videos. You're launching a campaign.

Metrics that matter

The numbers a performance marketer actually cares about.

Ranges based on repeated campaign patterns across the platform. Your mileage will beat your last agency invoice.

48hTo first ads

First submissions land within 48 hours. Full campaign brief-to-delivery in ~3 weeks.

1,000+Creator network

Every brief alerts the entire AdArena network — Guild Masters push to communities in real time.

250K+Organic reach

Creators post every entry to their own audiences. Free distribution, built into the mechanic.

2–4×CTR uplift

Creative diversity fights fatigue on Meta & TikTok — 100 unique angles beats one polished spot.

$150–$400Cost per video

Versus $2K–$10K per video at an agency. Same production quality, one-time competition fee.

↓ 40%CAC potential

Fresh, high-frequency creative refresh keeps campaigns out of frequency-cap purgatory.

100%Commercial rights

Full IP ownership on every winning video. Ready for Meta, TikTok, YouTube on day one.

The old way vs the arena

You've been paying for one shot when you could have fifty.

Feature

Agency

Freelancer

AdArena

Risk

Pay first, hope

One shot

Only winners get paid

Delivery time

4–8 weeks

1–2 weeks

First ads in 48h

Creative volume

1–3 ads

1–5 ads

40–100+ ads

Cost per video

$2K–$10K

$500–$2K

$150–$400

Organic reach

None

250K+ built in

Creative diversity

One studio voice

One creator

100+ unique styles

A/B testing ready

Yes, from day one

IP ownership

Negotiable

Varies

Full rights included

What brands run in the arena

Six ways smart teams put AdArena to work.

Product Launches

Ship a launch with 30+ angles across UGC, cinematic, meme, and testimonial styles.

Seasonal & BFCM

Fill Q4 with fresh Black Friday, holiday, and gifting-hook creative in a single sprint.

App Install Campaigns

Hook-first, install-optimized ads built for TikTok Ads Manager and Meta Advantage+.

UGC & Testimonials

Native-feeling creator ads that outperform polished brand spots on cost-per-install.

Brand Awareness

Cinematic AI ads for YouTube pre-roll, Reels, and Shorts — one brief, many aesthetics.

Always-On Refresh

Kill ad fatigue with a rolling creative pipeline. New winners every campaign cycle.

Case studies

Every campaign, receipts included.

Every completed AdArena campaign becomes a case study — brief, arena, winners, and the shareable brand report. New campaigns roll in automatically the moment winners are announced.

Case study

Genesis

Adarena

The first tournament in the arena. One brief, a whole community of AI creators, and proof the model works, before there was a single brand client.

59 submissions·50 winners

Read case study

Case study

Kolbo.ai

34 creators raced in parallel, 17 winning ads shipped — ready-to-run creative with full commercial IP.

37 submissions·17 winners

Read case study

Case study

Solitaire Cash by Papaya Gaming

54 creators raced in parallel, 13 winning ads shipped — ready-to-run creative with full commercial IP.

77 submissions·13 winners

Read case study

Case study

Beauty

SACARA

The biggest campaign the arena has run so far: 144 creators, 267 submissions, 30 winning ads, all around one idea: a different scent for every moment.

231 submissions·25 winners

Read case study