How can a brand crowdsource video ads from many creators?
Ignite: $7,500, including $5,000 in prizes and $2,500 in service fees. 15 winning places; 10 submission days. Amplify: $15,000, including $10,000 in prizes and $5,000 in service fees. 30 winning places; 14 submission days. Dominate: $25,000, including $15,000 in prizes and $10,000 in service fees. 50 winning places; 14 submission days. Prices are in USD, before 18% VAT for Israeli billing and a 2.5% card surcharge where card payment is available. Checkout or your approved quote confirms the final amount and payment methods. Package days are the submission window. Publication follows brief, funding and launch approval. Winner announcement is scheduled within 7 days after submissions close; this is not delivery time from signup.
In one paragraph
Step one — write a brief that invites different answers
The brief is the whole experiment. Describe the audience, the offer, the one message and the hard constraints, then deliberately leave the execution open. Briefs that specify a storyboard get one idea back many times; briefs that specify a problem get a genuine spread.
- Include the brand kit — logos, palette, fonts, tone.
- State the no-gos explicitly: claims you cannot make, imagery you cannot use.
- Name the placement and aspect ratios so entries are usable as delivered.
- Say what winning looks like, so creators self-select into your goal.
Step two — fund the prize and set the window
Ignite: $7,500, including $5,000 in prizes and $2,500 in service fees. 15 winning places; 10 submission days. Amplify: $15,000, including $10,000 in prizes and $5,000 in service fees. 30 winning places; 14 submission days. Dominate: $25,000, including $15,000 in prizes and $10,000 in service fees. 50 winning places; 14 submission days. Prices are in USD, before 18% VAT for Israeli billing and a 2.5% card surcharge where card payment is available. Checkout or your approved quote confirms the final amount and payment methods. Package days are the submission window. Publication follows brief, funding and launch approval. Winner announcement is scheduled within 7 days after submissions close; this is not delivery time from signup. Submission volume and reach depend on the brief, timing and creator participation. They are not the number of videos you have purchased or a promise of advertising results.
Step three — judge across angles, then on craft
Sort submissions by creative angle before you sort by polish, or you will shortlist five versions of the best-produced idea and lose the diversity you paid for. Score hook, clarity, brand fit and runability, then pick winners that differ from one another.
Step four — clear the rights and reuse the bench
Creators accept an IP transfer agreement at submission, so commercial rights through paid transactions under the applicable agreement pass to the brand on payment. Strong non-winning entries can be bought out separately. Treat the shortlist as a rotation bench for the next few months of media rather than a one-time deliverable.
Related pages
The model in depth — history, economics and pitfalls.
Launch mechanics, timelines and IP.
Cost, speed and idea diversity, compared.
Every answer here comes from how AdArena actually works. See the full picture for brands
Find the ad that wins before you spend on media
For new submissions under the current agreement, creators assign all transferable rights they own in the entry to AdArena on submission, including non-winning entries. AdArena manages presentation, distribution and sales. Reusing, selling or uploading the same entry elsewhere requires AdArena’s written permission. Brands receive commercial rights only through a paid transaction under the applicable agreement; an entry or ranking alone is not permission to use it. Extra package bonuses are discretionary and do not reduce promised prizes or the stated creator payment for a standard buyout. Earlier submissions keep their applicable terms.