Reports & Research
Research reports and case studies from AdArena — the State of AI Advertising, quarterly insights, challenge reports, and brand case studies.
Research library
Reports & research on AI advertising
A growing library of AdArena reports, challenge case studies, and quarterly benchmark releases.
Flagship Report
State of AI Advertising 2026
A defensible, data-backed snapshot of the AI advertising category — sourced from live AdArena challenges, benchmark data, and creator surveys.
Quarterly
Q1 2026 Insights — Hooks, Retention, and Usable Ad Rate
Aggregate benchmark distributions from the quarter's challenges, segmented by category and prize tier.
Challenge Reports
How Deel ran a global AI HR ad challenge
A breakdown of the Deel challenge — brief, submissions, winners, and the ads that shipped.
Challenge Reports
Kolbo.AI — brand launch through creative competition
How Kolbo.AI used AdArena to source dozens of launch ads from independent AI creators.
Challenge Reports
Poker Face — bringing the poker table home
A gaming brand challenge that produced a full library of licensed AI video ads in under two weeks.
Challenge Reports
Le Général — real-estate storytelling with AI video
A luxury tower launch challenge, produced entirely with AI video across a global creator pool.
Creator Economy
AI Creator Earnings Report
The first defensible look at how much AI creators actually earn from creative competitions.
Where AdArena Fits
AdArena publishes the research that the AI advertising category is missing. Every report is sourced from live platform data — not surveys of surveys.
- Flagship annual: State of AI Advertising
- Quarterly benchmark releases
- Per-challenge brand case studies
- Free to cite; editorially independent
FAQ
Reports — frequently asked questions
Explore the AI Advertising Knowledge Graph
Pillar
AI Advertising
The complete guide to how artificial intelligence is changing the way ads are created, tested, and scaled.
Format
AI Video Ads
How AI-generated and AI-assisted video ads are produced, when to use them, and what separates great AI video ads from generic AI output.
Format
AI Commercials
A working definition of AI commercials — brand and product films made with generative tools — plus workflow, quality criteria, and real examples.
Practice
Creative Testing
A structured guide to testing hooks, angles, CTAs, and formats before scaling ad production. Learn the model AdArena uses to test ideas, not just executions.
Format
AI UGC
What AI UGC actually is, where it beats scripted commercials, where it fails, and how to keep it authentic and safe for real campaigns.
Data
Benchmarks
A benchmark hub for AI advertising: the metrics that matter, how they are measured, and how AdArena tracks them across live challenges.
Industry
Creator Economy
How AI is reshaping the creator economy — new formats, new competitions, new earning models, and a new definition of reputation.
Data
Statistics
Live statistics from the AdArena platform: creators, ads submitted, challenges launched, prize pools awarded, and creator earnings paid.
Reference
Glossary
Plain-English definitions for the core terms of AI advertising — hook rate, runability, creative velocity, brand fit, synthetic media, and more.