The Shbiro Haifa Arena Is Open: $12,500 for the Best AI Video Ad

The search for the next high-performing creative asset has moved to a new landscape. AdArena has officially launched the latest competition for the brand Shbiro Haifa, inviting creators to harness artificial intelligence to define a new standard for real estate advertising. This challenge focuses on the project Shbiro Haifa — Families Live Here, and it offers a substantial prize pool for those who can bridge the gap between architectural vision and emotional storytelling.

The Mission: Sell the Morning After

The objective of this challenge is specific: Don't sell an apartment—sell the morning after. Rather than a traditional sales pitch focusing solely on square footage, creators are tasked with producing an advertisement that visualizes life within the new neighborhood. The content should focus on a family seeing themselves living in the project, which is characterized by a central garden, a residential club, and its proximity to the Mediterranean Sea.

This is an exercise in lifestyle immersion. The goal is to show the experience of living in these 3-to-6-room apartments by utilizing the official visualizations provided in the material kit. Participants must demonstrate how these physical spaces translate into a home for modern families.

Technical Specifications and Rewards

AdArena is distributing a total prize pool of $12,500, which will be split across 35 winners. This structure ensures that a wide range of creative interpretations and high-quality executions are rewarded. To be eligible for a share of the prize pool, creators must adhere to the following technical requirements:

• Format: 9:16 vertical video.
• Duration: 30 to 45 seconds.
• Language: Hebrew.
• Assets: Use only official visualizations from the provided material kit.

The focus is on producing a polished, vertical-first experience that aligns with modern social media consumption habits while maintaining the premium feel of a major real estate development.

Timeline and Deadlines

The Shbiro Haifa Arena opened its doors on September 14, 2026. The window for submissions is tight, requiring creators to move quickly from concept to final render. All entries must be submitted through the AdArena platform by the deadline on October 1, 2026.

This challenge provides an opportunity for AI video creators to prove their ability to generate commercial-grade content that drives brand performance. By focusing on the "morning after"—the actual lived experience near the Haifa coast—creators can help the brand find its winning ad before a single shekel is spent on media placement.

Join the Challenge

The opportunity to define the visual identity of Shbiro Haifa is now live. Whether you specialize in realistic human movement, atmosphere generation, or narrative pacing, this challenge demands a balance of technical skill and strategic marketing thought.

Review the full brief and access the official material kit on the challenge page: https://adarena.app/challenges/shbiro-haifa