Poker Face: Texas Holdem Live App
Poker Face — Bring The Table Home
Winners
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Creative criteria
Hook (first 3 seconds)
If the viewer drops in 3 seconds — we lost them. The opening is everything.
Concept
An original, sharp idea with an angle we haven't seen.
Storytelling & Pacing
A clear arc — buildup, surprise, or a punch.
Brief alignment
Understanding the brand voice, the core message, and the CTA we asked for.
Editing & post-production
Rhythm, tight cuts, music, sound design.
Visual quality
Lighting, composition, sharpness, overall aesthetic.
Captions
Clear, synced, readable even on mute.
Red Flags — for next time
Wrong aspect ratio — We asked for 9:16 (vertical) and got 16:9 (landscape). Great videos were disqualified just for this.
AI tool watermarks — Veo, Runway, Pika, etc. — remove the watermark. It hurts professional credibility.
No captions — 85% of Reels viewers scroll on mute. Without captions, the message is lost.
Visual issues — Too dark, digital noise, blur, distorted objects, broken faces.
Unprofessional editing — Hard cuts, unsynced audio, cheap transitions, mismatched music.
Ignoring the brief — Ignoring the message, the audience, or the brand's tone of voice.
Every submission was carefully reviewed. Even if you didn't win — you earned XP, added to your portfolio, and learned what to refine.
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Poker Face — Bring The Table Home
Creative Brief for Poker Face: Texas Holdem Live App
Created by AdArena
Poker Face puts the FACE back in poker. Free mobile poker with live group video chat — you're not playing against avatars, you're playing against your friend's real reaction when you bluff. Across cities, generations, or countries.
Not a generation. A feeling.
People who miss the Thursday night poker ritual — whether they're 25 and scattered after college, 45 and parenting-tired, or 65 and watching their card buddies move away. The common thread isn't age. It's the absence of a table they used to belong to.
The Challenge
Make someone watching feel — in 3 seconds — that they miss playing poker with friends. Then show them the fix.
Style: hybrid
Mix moments of charm with grounded delivery — natural feel.
Build with quick cuts, breathe with slower beats.
Show the product in context — real use, real moment.
Judging
- 1Hook (30%) — Does the first 3 seconds stop the scroll? Without it, nothing else matters. We will NOT give you the hook. Find yours.
- 2Brand Fit (25%) — Would Poker Face repost this on their main feed without a single edit? That's the bar.
- 3Originality (25%) — How far from obvious are you? Reference the inspiration videos below this brief to see what already exists — don't repeat it.
- 4Production (20%) — Audio clarity, framing, pacing, intentional editing. Doesn't need to be expensive — needs to feel deliberate.
Participation
- ✓⚙️ Technical: 9:16 vertical · ≤45 seconds · 1080p+ · English only
- ✓✓ Must show the app screen, video chat, or a real/staged face during the game
- ✓✓ Must mention "Poker Face" and the 300,000 welcome chips offer (graphic, voiceover, or caption)
- ✓✓ Instagram: Use Collab feature with @pokerface_game + tag @adarena.app
- ✓✗ No mention of competitors (Zynga, WSOP, etc.)
- ✓✗ No real-money gambling references or fear-based messaging
- ✓📝 In your caption: explain YOUR angle in 1-2 lines — this boosts repost chances 3x
- ✓📺 STUDY the inspiration videos below this brief BEFORE you create. They are what Poker Face spent the most marketing budget on. They prove what works. Don't copy them — decode them, then find what's next.
The Story to Tell
Live group video chat — see your friends' real faces, not avatars
Brand actively reposts winning videos via Instagram Collab · Cash prizes for top submissions · Open creative freedom — no script, no template
📱 Download Poker Face — claim 300,000 welcome chips and bring your friends to the table tonight.
Inspiration Concepts
12 angles — tap a card for the full description ↓
Sparks, not scripts. Tap any card for the full angle. Pick one, mix three, ignore all twelve.
Ready to Create?
Collab & tag the brand to boost your chances of winning.
⚠️ At least one platform is required — more tags = better odds.
Submit your video on AdArena
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Good Luck!
We invite you to explore the platform to dive deeper and get inspired. You have everything you need — now go create something amazing!
Submit your video on AdArena
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Study these BEFORE you create
These are the videos Poker Face spent the most marketing budget on. They prove what works for this audience. Don't copy them — decode what makes them tick, then find what's next.
Inspiration Videos
1/1484 Submissions
shotimirin ibrahim, Peace Nft and 82 more
Submissions
