Deel
Create a Viral Deel Video: Global HR, Zero Stress!
Winners
@timikareem53
@nofarnet
@yuvalbenisti
@luckyyffs
@liransalomonmusic
@chenhanesicha
@ahahaaaa0025
@noname
@shimondcreator
@the_bigjonn
@shangrilaa19
@ttashford
@web3cre8ive
@ahahaaaa0025
Creative criteria
Hook (first 3 seconds)
If the viewer drops in 3 seconds — we lost them. The opening is everything.
Concept
An original, sharp idea with an angle we haven't seen.
Storytelling & Pacing
A clear arc — buildup, surprise, or a punch.
Brief alignment
Understanding the brand voice, the core message, and the CTA we asked for.
Editing & post-production
Rhythm, tight cuts, music, sound design.
Visual quality
Lighting, composition, sharpness, overall aesthetic.
Captions
Clear, synced, readable even on mute.
Red Flags — for next time
Specific to this competition
English pronunciation issues — Words mispronounced or unclear English delivery — hurts comprehension for a global audience.
Blurry shots — Out-of-focus or low-resolution footage that looks unprofessional on Reels/TikTok.
Caption / text mistakes — Typos, wrong words, or unsynced on-screen text. Captions are read more than heard.
Wrong English words — Incorrect vocabulary or phrasing — the message has to land for native English speakers.
Wrong aspect ratio — We asked for 9:16 (vertical) and got 16:9 (landscape). Great videos were disqualified just for this.
AI tool watermarks — Veo, Runway, Pika, etc. — remove the watermark. It hurts professional credibility.
No captions — 85% of Reels viewers scroll on mute. Without captions, the message is lost.
Visual issues — Too dark, digital noise, blur, distorted objects, broken faces.
Unprofessional editing — Hard cuts, unsynced audio, cheap transitions, mismatched music.
Ignoring the brief — Ignoring the message, the audience, or the brand's tone of voice.
Every submission was carefully reviewed. Even if you didn't win — you earned XP, added to your portfolio, and learned what to refine.
Active challengesAll Participants
All other participants — not shown in any ranking order.
@nkomuwa
@shaymal12
@ttashford
@usangelena
@kalhel94
@johnnymagornew
@gustavomouramrg
@emil
@haim301293
@orsaadadino
@valgregoryyy
@kaisercrypto040
@frankstarlet12
@guywizman
@olaoluwaleyi14
@adelekeidrisayomide
@awowoyinmarvellous
@isiaqnurudeen83
@adamdemidovski
@awowoyinmarvellous
@kelvthomas419
@chuvannamhh129
@michal9007l
@adamdemidovski
@isiaqnurudeen83
@destinedibrahim123
@timikareem53
@annierex2024
@kalhel94
@danielbasseyj
@affiaaniebiet24
@gismerojavi
@shaymal12
@williamsbekee555
@valgregoryyy
@kehnylight12
@kehnylight12
@adelinemaximum
@awowoyinmarvellous
@emil
@emil
@audax
@isiaqnurudeen83
@affiaaniebiet24
@kelvthomas419
@veeofthemosthigh
@williamsbekee555
@adelekeidrisayomide
@heyxark
@nkomuwa
@shangrilaa19
@shimondcreator
@ekhatoraisosa5
@frankstarlet12
@adelekeidrisayomide
@jamesliam12347
@frankstarlet12
@kelvthomas419
@heyxark
@kehnylight12
@ms_clipsi
@ttashford
@gladhex
@guygelman
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Deel is a tech-forward global HR and payroll platform enabling companies to hire, manage, and pay talent in 150+ countries with ease. It simplifies international employment, offering an all-in-one solution for compliant, fast, and efficient global team building.
Our target audience is Founders and HR leadership — VP of HR, Head of People, and CHROs at fast-growing startups and established enterprises. These are decision-makers (30-55 age range) who are scaling their teams globally and need a streamlined, compliant solution. They value speed, simplicity, and innovation. They're tired of clunky legacy HR systems and want a modern, tech-forward platform that just works.
The Challenge
Showcase Deel's speed and simplicity in global hiring, payroll, and HR. Target founders and HR leaders with content that feels authentic and organic — think podcast-style conversations, street interviews, and 'did you know' hooks. The tone should be confident, modern, and subtly impressive. Instagram/Meta Reels preferred.
Style: hybrid
Mix moments of charm with grounded delivery — natural feel.
Build with quick cuts, breathe with slower beats.
Show the product in context — real use, real moment.
The Story to Tell
You sit down with a podcaster who asks: How do you pay your team in 30 countries? You smile and say one word: Deel.
Pay your team all over the world in just a few clicks.
Hire and onboard in minutes instead of days. · One platform. Every country. Any worker type.
📱 Level up your global team. Link in bio to Deel it!
Inspiration Concepts
3 angles — tap a card for the full description ↓
Sparks, not scripts. Tap any card for the full angle. Pick one, mix three, ignore all twelve.
Ready to Create?
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Ecotashford , Harrison Nkomuwa and 82 more
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